Here we have a simple article for anyone looking for a little extra help when it comes to Social Media and some of the basics you need to know either when starting off or just to give you a better idea of just how to manage and improve your efforts.
Here are 12 tips to get you started –
#1 Research and know your audience.
If you already have a website or blog, look at your best performing content, posts or articles using your analytics, and create your content around that theme.
#2 Choose a single social media platform (to begin with).
Dominating or seeing great results on a single platform make it so much easier to make great headway on other platforms at a later date plus its easier to maintain your consistency and then measure and monitor results on one platform at a time.
#3 Performance Indicators
Unique views, page views, bounce rates, engagement including shares, retweets, likes, pins whatever it is, knowing these will help you assess your performance, reach and ultimately the impact you are having on that particular platform.
#4 Having A Plan
Whatever you do for your business, it’s always best to have a plan of action that you stick to unless your data advises you to do otherwise. Your plan does not have to be static, review it quarterly and adjust as necessary.
When you have a plan in place it makes sense to follow that through unless there are real tell tale signs that what you are doing is negatively impacting on your business. Other than that, stick to the plan, review it regularly and always hold yourself accountable.
Include in your plan, time every week to schedule as much of your content as you can and even automate the posting as much as you can too. Content production should be a weekly task or even a daily task in fast moving marketplaces. Breaking news is a good way to raise engagement on social media.
#7 Content Bank
This is just a vault or bank of information you have created around a variety of topics relating to your business marketplace. You can call upon this information to educate and inform your followers/fans. If you had a few weeks away from your business can you still keep the content flowing?
#8 Content Relevance
Your audience needs real and factual information they can do something with even if that is just to be informed. Keep your information in line with your marketplace and go deep with it instead of casting your net too wide. Stick to what you are good at.
#9 Ideal Media
If you are using multiple social media platforms know that they all have specific content sharing guidelines and best practices for publishing that media. For example optimum image sizes on one platform won’t be as effective on another so get to know what these are and produce accordingly.
#10 Customer Contact
Although Social Media is a great platform to update your customers and audiences on what you’re up to a key focus of your strategy should be engagement with that audience. If questions are raised in comments or replies to your posts, make sure you answer them, it shows that you care.
#11 Timely reporting
Drawing up reports that you can gleam from your analytics is super important. Don’t get bogged down in them but at the same time don’t ignore them. Your analytics will help perform the baseline for any advertising or targeting. Review your reports at minimum once a month.
#12 Analyzing Data
When you draw up your plans and goals before you ‘attack’ your social media plan it’s good to know that you are on track for them through analyzing your data. Are you on track? Did you go off track a little if so look back at what caused the slip up. Did your results jump significantly, if so, what content posting was responsible.