The colors of your brand can reveal a lot about your business, as the psychology of color can invoke specific emotions that help establish trust and familiarity. Major brands with strong brand recognition often have a close association with their logos, and their colors typically reflect their branding, even without any accompanying text.
This is because colors hold significant power in terms of increasing brand recognition by eliciting desired reactions. Research has shown that a customer’s purchasing decision is influenced by a product’s color by up to 60-80%. Therefore, choosing the right color is crucial as it can not only reinforce brand association but also potentially impact sales.
As a marketer, understanding how the psychology of color can communicate the right message to your target audience is critical. It’s essential to integrate your brand’s colors across all touchpoints, including your website, landing pages, logo, products, and any other marketing materials. Strong branding can significantly increase the impact of the right use of colors, resulting in a positive impact on your business.
So let’s get into it.
What Do your Brand Colours Say About your Business
Red
Red evokes a passionate and visceral response. It is a colour that increases your heart rate, makes your breath faster, and is generally associated with energy, excitement, and passion. It’s one of the colours that is attention-grabbing, while it can also be provocative and excitable.
#aggressive #energetic #provocative #attentiongrabbing #passionate
Purple
Purple is a sophisticated yet mysterious colour. It tends to be used with higher-end products due to its association with royalty and elegance. Purple’s mysterious element is also linked with spirituality, and it can bring a magical element to your branding.
#royalty #sophistication #nostalgia #mystery #spirituality
Blue
Blue is the most popular colour choice for the top brands. It is thought to put people at ease, as it reminds them of the sky and the ocean. Blue is also associated with trust, security, and confidence which make a great combination for the brands that want these elements in their message.
#trustworthy #dependable #secure #responsible #confident
Green
Green is a colour that is synonymous with calmness, safety, and freshness. Its various shades can create a unique brand identity for your company. Green tends to be associated with health along with the feelings of peace and serenity.
#wealth #health #prestige #serenity #generosity #safety
Yellow
Yellow is a popular colour choice for brands that want to evoke a feeling of positivity in their identity. Its association with the sun on its different shadows brings out hope and optimism. Yellow also stands out among other colours, which makes a yellow brand identity creative and appealing.
#positivity #light #warmth #motivation #creativity #happiness
Orange
Orange makes an ideal colour choice for brands that want to blend the optimism and the brightness of yellow and the passion and the energy of red. It is a creative and cheerful colour that evokes a friendly and adventurous feeling.
#vitality #fun #playful #exuberant #outgoing
Brown
Brown represents the earthly simplicity and it is usually preferred to reflect stability and strength. It’s comforting in its simplicity and is preferred by brands that want to be classical and trustworthy, without proceeding to bold moves. Brown is associated with the earth and can also remind people of dirt, so there needs to be a careful use of it, especially if it stands out as the main colour for a brand.
#earthlike #natural #simplistic #durable #comforting
Black
Black is another popular colour option for brands and it tends to be one of the most classic options. It’s both classic and sophisticated and it can make a brand identity stand out. It seems to work perfectly with luxury products, blending the classic and powerful elements. Black is one of the colours that can be combined with others to add a stronger emotion, without losing the classical appeal.
#prestige #value #timelessness #sophistication #power
White
White represents simplicity, purity, and also cleanliness. These three make it extremely popular in the healthcare sector, in the cleaning business, but also in the child-related businesses. White can also bring out a feeling of trust by tapping in to purity and simplicity.
#pure #noble #clean #soft