Every small business needs a website and along with that, a strong website marketing strategy.
The Internet has drastically changed the way that most businesses build and promote their brands, and even from just a few years ago, the marketing strategies required to get ahead are continuously evolving and your business needs to stay in line with the trends or risk getting left behind.
More and more consumers are engaging with brands online before making a purchase. According to Business Insider, over 40% of consumers are heading to the search engines to get more information before they make a purchasing decision.
The first step to creating an effective website marketing strategy is to audit your current website. By conducting a review of your current site design and content, you can better understand what you’re doing well and where there may be opportunities for improvement.
One of the key focuses should be the user experience. Your website should be easy to read and navigate. Review the links you include within your navigation bars to ensure that visitors can easily find and access the pages they are looking for as well as the ones you want them to see because they form key parts of your strategy. Make sure that font sizes and colors are easy to read and all images can be viewed, especially from smaller device screens. A huge percentage of website visitors these days come from mobile traffic so responsive design is a must in 2020.
View our article here “What Do Your Brand Colours Say About Your Business?” for a helpful insight into what emotions and feeling are evoked when a color is presented to people.
You should also look at the load times for the pages on your website. There will be key elements here both on your site and off your site in terms of your website hosting provider. You should consider a good quality hosting provider that has an optimised setup to give your website the foundations it needs to run quickly and efficiently even under load of a large number of website visitors being on your site at the same time requesting information. Your optimisation on site will also be a huge factor and there are specific setups to help aid with the delivery of your website content. Slow load times will not only impact the user experience but can also hurt your business when it comes to SEO. To reduce load times, make sure that you are using a high quality hosting provider and that any images or video that you use on your site are optimised so that they retain their quality but also that they load quickly.
These are just some of the many steps you can take and we’ll be sharing more over the coming days and weeks ahead.
If you’d like us to build you an optimised website, please get in touch with us today for us to talk through what your needs are, the type of service or business you run and how we can deliver that to you for a competitive investment from your business. Your business is your lifeline as is ours so don’t think of a website as a cost but instead as an investment with the potential to return your investment many times over during its lifetime.